Putting your best foot forwards with Ariat
One of the most crucial parts of your riding equipment is your footwear. Boots should be safe, comfortable, durable and not forgetting - elegant and stylish! Ariat are the leading footwear manufacturers in the UK, US and many parts of Europe and that is down to their superior quality and exceptional performance.
What is the story behind the brand?
Ariat was founded in 1993 with one simple objective: to provide the most technologically advanced riding boots for the world's top equestrian athletes. Now, over twenty years on, the brand is a household name in the equestrian market and provides riders from all disciplines, across the world, with revolutionary footwear, which consistently delivers on its promises.
Chosen by the world's leading riders
Using state of the art technology and well-researched designs, Ariat boots have become synonymous with comfort, practicality, style and performance. This is why many of the world's leading riders choose to ride in Ariat. The Ariat Pro rider team is made up of a plethora of well-known names, including Mary King, Nicola Wilson, William Fox-Pitt, Zara Phillips, Vittoria Panizzon, Maria Eilberg, Anne-Marie Perry, Trevor Breen, Tina Fletcher, Meredith Michaels Beerbaum and Jens Fredricson.
"My whole team have been wearing Ariat boots for years," says recent Hickstead Derby winner Trevor Breen. "We can wholeheartedly say that the products have been put through their paces and can't be beaten - both on style and quality!"
This is reiterated by eventer Emily King, daughter of Mary, who says, "I can honestly say that no boots I have ever worn are as comfortable as my Ariats. I don't even notice I am wearing them. I couldn't ride in anything else and live in the Bromont Tall Boots, in both the insulated and non insulated versions, throughout the year!"
In a sport that requires long hours and maintained performance levels, comfort is high on the agenda for every rider and their support network. "Ariat boots are undoubtedly the most comfortable," William Fox-Pitt says. "I spend all day, every day in mine and could not imagine wearing anything else!"
Cutting edge innovation
Ariat have developed their own, patented technologies, which allow customers to identify the level of support they will receive from their chosen purchase.
4LR is Ariat's entry-level technology, which combines a four-layer rebound footbed, lightweight stabilising shank provides support and the Duratread outsole offers durability. The result is support and cushioning for every day wear and these are essential for people spending a few hours a day wearing their boots.
ATS is the mid level technology, which combines a moisture wicking, gel cushioned footbed with a heel stabiliser for shock absorption and support. ATS also contains a lightweight composite forked shank for stability and a variety of outsoles for resistance to the elements.
Cobalt VX is the highest level of premium technology for equestrian boots. The anatomically engineered Cobalt VX Technology offers advanced motion control together with a honeycomb shank to stabilise the foot and promote balance, a cushioned midsole for shock absorption and a moulded heel cradle to support the arch and heel. For hard working feet a breathable and temperature controlling footbed ensures versatility for all-year-round wear and the Duratread outsole ensures resistance against the elements and superior grip on a variety of surfaces.
To view our collection of Ariat footwear visit
http://www.townfields.com/brand/191/ariat-footwear-and-chaps
1st July 2014